Privacy Policy

Introduction

Your privacy matters to us. This Privacy Policy explains how BOOMI (“we”, “us”, or “our”) collects, uses, processes, and discloses your Personal Data. Please read this Policy carefully before providing any personal information to us.

By accessing our Website, using our services, or purchasing our products, you acknowledge that you have read, understood, and agreed to this Privacy Policy, together with our Terms & Conditions.

We may also process your Personal Data in accordance with exceptions permitted under applicable laws, even if not expressly stated in this Policy.

Definitions

For the purposes of this Policy:

“Applicable Laws” refers to Singapore’s Personal Data Protection Act 2012 and its related regulations, as amended from time to time.
“Personal Data” means any data that can identify an individual, whether directly or indirectly.
“Platforms” refers to BOOMI’s Website, Social Media channels, and any applications or digital services we operate.
“Social Media” refers to our official accounts on platforms such as Instagram, Facebook, TikTok, Twitter, Pinterest, and YouTube.
“Website” refers to www.BOOMI.com.

Collection of Personal Data

We may collect Personal Data from you during our interactions, including but not limited to:

Name, email address, phone number
Billing and delivery addresses
Date of birth, gender, nationality
Payment details and transaction history
Account credentials and security responses
Device, network, and browsing data (e.g. IP address)
Shopping behaviour and preferences
Any information you voluntarily provide through forms, reviews, or communications

Where certain information is mandatory, failure to provide it may limit your access to specific features or services.

By using our Platforms (e.g. creating an account, making purchases, participating in promotions), you consent to the collection and use of your Personal Data as described in this Policy.

How We Collect Your Data

Your Personal Data may be collected when you:

Register or manage an account
Place an order or make a transaction
Subscribe to newsletters or marketing communications
Submit forms, reviews, or feedback
Contact our customer service team
Participate in promotions, campaigns, or events
Interact with us on social media or live streams
Accept cookies on our Website
Are referred by third parties or partners
Provide data via third-party platforms or analytics providers

How We Use Your Data

We use your Personal Data for purposes including:

Creating and managing your account
Processing orders and payments
Delivering products and services
Responding to enquiries and support requests
Sending updates, promotions, or newsletters
Personalising your experience on our Platforms
Improving Website performance and content
Conducting analytics and research
Managing promotions, contests, and loyalty programs

Some information you share (e.g. reviews or public interactions) may be visible to others on our Platforms.

Disclosure of Personal Data

We may share your Personal Data with:

Our related companies and affiliates
Payment processors, logistics providers, and delivery partners
Marketing, analytics, and IT service providers
Social media platforms (if linked by you)
Professional advisors and business partners
Authorities or regulators where required by law

In the event of a business transfer (e.g. merger or acquisition), your data may be transferred to the new entity.

Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and understand user behaviour. These may collect non-identifiable information such as:

Device and browser type
Location data
Website usage patterns

You may manage or disable cookies through your browser settings. However, some Website features may not function properly if cookies are disabled.

We may also use third-party tools (e.g. analytics and advertising platforms) to deliver relevant content and ads.

Third-Party Links

Our Website may contain links to external websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies before submitting any Personal Data.

Access & Correction

You may access or update your Personal Data by logging into your account or contacting us.

We may require verification of identity before processing such requests and may charge a reasonable administrative fee where permitted by law. Please allow up to 14 working days for processing.

Opt-Out

You may unsubscribe from marketing communications at any time via the “unsubscribe” link in our emails or by contacting us directly. Processing may take up to 30 days.

Data Retention & Deletion

We retain your Personal Data only for as long as necessary to fulfil business, legal, or regulatory obligations.

You may request deletion of your Personal Data by contacting us. Upon verification, we will process your request within a reasonable timeframe, subject to legal requirements.

Please note that deleting your data may affect our ability to provide services to you.

Security

We implement reasonable technical and organisational measures to protect your Personal Data, including encryption, firewalls, and secure systems.

However, no method of transmission over the internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

International Transfers

Your Personal Data may be transferred to and stored in servers located outside your country. Where this occurs, we ensure that appropriate safeguards are in place to maintain a comparable level of protection.

Policy Updates

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date. Continued use of our Platforms constitutes acceptance of the updated Policy.